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Rob Pero’s Gift for Entrepreneurship, Media, and Marketing

Native Lights September 30, 2021

Native Lights is a weekly, half-hour radio program hosted by Mille Lacs Band of Ojibwe members and siblings, Leah Lemm and Cole Premo. Native Lights is a space for people in Native communities around Mni Sota Mkoce — a.k.a. Minnesota — to tell their stories about finding their gifts and sharing them with the community.

On today’s show, we’re speaking with entrepreneur Rob Pero (Bad River Tribe), CEO and creative director of the Indigenous-led marketing firm Perodigm. He’s also the voice behind Minnesota’s statewide “Your Call MN” campaign raising awareness about sex trafficking.Rob explains the many turns his career path took: first engineering school, the Navy, working in sales, and then back to school again to study design. Now Rob leads his own media company in Wisconsin, which specializes in design, marketing, and media production, working with clients across the country. 

Rob shares how his grandmother instilled his Indigenous identity, and how as an adult, he prioritized learning about his tribe. It’s terrific to hear Rob’s enthusiasm for so many projects, including a documentary film called “Bad Indian,” about the life of his father who died when Rob was just a baby.

Rob’s passion for amplifying Indigenous voices and supporting Native economic development organizations is woven into all his entrepreneurial pursuits. 

Check out Rob Pero’s media company here: https://www.perodigm.com/

Learn more about raising awareness about sex trafficking and the “Your Call MN” campaign here: https://yourcallmn.org/resources/#toolkit

Native Lights: Where Indigenous Voices Shine is produced by Minnesota Native News and Ampers, Diverse Radio for Minnesota’s Communities with support from the Minnesota Arts and Cultural Heritage fund.

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More from Native Lights

  • Rebekah Fineday’s Gift for Building Trust in Healthcare Systems & Native Communities
    Today, we’re speaking with Rebekah Fineday, a Leech Lake Band of Ojibwe citizen and Air Force veteran who serves as Sanford Health’s Native American community advocate in Bemidji, Minnesota.
  • Levi Brown’s Gift for Building Relationships Across the Table
    Today we’re speaking with Levi Brown, Leech Lake Band of Ojibwe citizen and Director of Tribal Affairs at the Minnesota Department of Transportation (MnDot). Levi talks with Leah and Cole about acknowledgement on a person-to-person level and on an institutional level. In his current position at MnDot, Levi helped facilitate the highway signs marking the 1854 Treaty boundaries in Northern MN, a step toward acknowledgment and a point of education. Levi is also a part of the Tribal State Relationship Training Program that helps develop collaboration and understanding between tribes and Minnesota state departments.
  • Elaine Fleming: Celebrating and Sharing the Culture of Leech Lake
    Today Leah and Cole chat with Elaine Fleming. She teaches and preserves Leech Lake Ojibwe culture, history, and language. Elaine proudly lives in Cass Lake, where she has been an instructor at Leech Lake Tribal College for 29 years.
  • Amber Annis: Nurturing & Protecting Authentic Narratives
    Today Leah and Cole chat with Amber Annis, a Cheyenne River Sioux Tribe citizen who is currently the director of Native American Initiative at the Minnesota Historical Society. Amber has a long history not only as a public historian, but as an educator, tribal nation liaison, community engagement specialist and collaborator.
  • Jada Brown: Expression and Affirmation Through Singing
    Native Lights is a weekly, half-hour radio program hosted by Mille Lacs Band of Ojibwe members and siblings, Leah Lemm and Cole Premo. Native Lights is a space for people in Native communities around Mni Sota Mkoce — a.k.a. Minnesota — to tell their stories about finding their gifts and sharing them with the community. …
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